Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Rias is the way it carries tradition forward.
Not by preserving it exactly as it was. Not by abandoning it entirely. But by allowing it to evolve.
And that matters, especially now. Because creatives are constantly navigating a tension between where things come from and where they need to go.
What Arshia and Avishek remind us is that meaningful evolution requires respect. Respect for process. For craft. For history. But also the courage to imagine new possibilities.
The result is work that feels contemporary without losing its connection to the people, practices, and stories that shaped it.
And that's why this conversation matters. Because creatives need to hear from people who understand that relevance is not about leaving the past behind. It's about carrying its essence into the future.
And that's why this feels like the kind of conversation that belongs with Arshia Bhargava and Avishek Mandal, at Rias.
- orange chowk.
We built this because creatives need a room like this.If Rias believes that too, let's figure out what doing this together looks like.
We want that to be with Arshia Bhargava and Avishek Mandal, at Rias, with a curated room of creatives and designers from the community.
The question on the table: How do you evolve something without losing what made it meaningful in the first place? No stage. No script. Just the room.